In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

But now we are in the 21st century, and even the smallest marketers in all channels are using AI to help them with their A/B testing, according to the State of A/B testing in 2025 from the SMB ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...

Supersonic, a division of Unity, has announced enhancements to its platform to equip game developers with better A/B testing. A/B testing lets game devs experiment with player preferences in terms of ...

Search Engine Land » PPC » A/B testing mistakes PPC marketers make and how to fix them Share Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

OpenAI said today it’s buying Statsig Inc. in a $1.1 billion deal that’s just as much of an acquihire as it is about bringing ...

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...