Days before his own death, Montrell Jackson took to social media to appeal for peace and understanding following the Dallas ambush.

4. Gather specific feedback based on emotional responses. Emotional branding has the power to build deeper, longer-lasting connections with consumers than traditional branding can.

A field experiment with 294,331 users tests whether banner appeals can reduce ad blocking. The results show that these appeals reduce ad blocking among 1% of the ad blocker users, and among frequent ...