Elon Musk, CEO of X unveiled the platform's advanced advertising technology, which he claims has significantly improved ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim ...

Marketing has a place at the C-suite table as a “force multiplier,” defining how companies grow revenue, win business ...

From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wedn ...

Alphabet's Google illegally dominated two markets for online advertising technology, according to a federal judge.

DETROIT, Mich.—The AI video advertising technology provider Waymark has announced that it has secured partnerships with top broadcast, cable, radio, and streaming platforms that now cover over 90%+ of ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

This technology will help advertisers scale the impact of their display ads by providing a missing link in the current advertising process: the ability to serve the most effective creative content ...