Maxwell McCombs and Donald Shaw helped popularize the phrase “Agenda-setting theory.” Following the publication of the Chapel ...

As Prime Minister Narendra Modi celebrates his 75th birthday, one question echoes louder than the cheers: What makes PM Modi one of the best communicators in the world today? In an era of fragmented ...

THE agenda setting theory allows the media to collate socio-economic and political issues, determine the most important and run them as news items. The principle treats the media as agenda setter ...

Vol. 49, No. 1, Special Issue: Ambiguity and Policy Change: Institutions, Entrepreneurs and Multiple Streams (March 2016), pp. 13-33 (21 pages) This article adapts the Multiple Streams Framework (MSF) ...

In recent years, celebrity culture has merged with politics as stars increasingly leverage their platforms to endorse political candidates. From Twitter/X shout-outs to campaign events, these ...