How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...

Discover how the BCG Growth Share Matrix can help classify business projects into Dogs, Cash Cows, Stars, and Question Marks to optimize your strategic decisions.

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services. Bruce Henderson, the ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...

Social media, live video, group buying the next important frontier for ecommerce: BCG-Matrix report With consumers spending more time on social media and live video, these formats are poised to ...