Discover how the BCG Growth Share Matrix can help classify business projects into Dogs, Cash Cows, Stars, and Question Marks to optimize your strategic decisions.

Industry Analysis Businesses can choose to use any of several industry matrixes for strategic planning. Two common matrixes include the Boston Consulting Group Matrix and the General Electric Matrix.

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...

McKinsey, Bain, and BCG, referred to as MBB or the Big Three, are the most prestigious strategy consultancies in the world.