Warnings Keep in mind that the BCG matrix was designed long before niche marketing became successful with the Internet.

How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

Learning the BCG matrix through your friend circle Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands?

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...