No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

Nuts and Bolts: Balanced Scorecard has been around long enough that it’s hard to remember how radical the concept was when Robert Kaplan and David Norton first proposed it in a 1992 Harvard Business ...

The Accounting Review, Vol. 85, No. 3 (MAY 2010), pp. 1095-1117 (23 pages) Using an experiment, I examine whether involvement in scorecard implementation can mitigate the effects of motivated ...

In the current globalization induced abrupt changes in business environment human resource has become the source of successful corporate strategy. This study emphasizes that human resource and HR ...

It's time to re-think the report card used by CIOs to report on BT performance – tomorrow’s BT CIOs must look beyond the traditional IT Balanced Scorecard (BSC). It’s time to re-think the report card ...