The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

Last week, I gave you five questions that every salesperson should memorize. Today, I’m doing the same thing with marketing, but here it’s up to the marketer (not the customer) to come up with the ...

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed. I ...