Bit.ly, a URL-shortening service made popular by its barnacle-like relationship to Twitter, is one of the Web's most-watched start-ups, and Om Malik has theorized that Bit.ly and its copycats may be ...

URL shortener and analytics service Bit.ly has been working on a new set of products, being referred to as “Bit.ly Now” internally, which will define the next stage of the company’s growth. The ...