Co-branding is everywhere, from the Nike +Pod Sports Kit to the Hershey's Syrup that Betty Crocker advertises as being in every box of brownies. Co-branding essentially involves one company ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

When shoppers visit any retail outlet, they are confronted by a multitude of brands for the same product. Some of these brands carry prestigious and well-recognized corporate names, as well as a ...

According to a 2024 Marq brand consistency study, companies maintaining a clear and consistent brand voice across channels have reported up to 33% higher revenue compared to peers with fragmented ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

Co-branding has become an important strategy for marketeers across many different industries, but nowhere have brand partnerships been so prominent – and arguably, as successful – as in the luxury ...

LEAWOOD, Kan., Dec. 15, 2022 (GLOBE NEWSWIRE) -- Euronet (NASDAQ: EEFT), a leading global financial technology solutions and payments provider, launched a new visual identity today following an ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

(MENAFN- Newsfile Corp) Chicago, Illinois--(Newsfile Corp. - August 25, 2025) - Digital Silk , an award-winning agency focused on creating brand strategies, custom websites and digital marketing ...