Data is rightly called the currency of the modern world. Without reliable, regularly updated and well-maintained data, marketers can't gain a deeper understanding of customers' needs and preferences.

C5i's Marketing Data Cloud enables advanced Performance Analytics for market mix modeling, brand measurement, campaign ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Salesforce offers dozens of features and options to ...

The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

Although cloud computing depends on ever-evolving technology, it is a revolutionary operational model that is changing the way information technology (IT) is managed and delivered. Despite that ...

S ince 2016, The Cloud 100 has recognized and celebrated the world's top 100 private cloud companies and is a collaboration ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.