AI is transforming how ads are made, but it’s also raising bigger questions about creativity itself. Amazon VP Jay Richman ...

The biggest names in tech are racing to make advertising easier, especially for small businesses and consumer goods companies ...

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad ...

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

We asked the marketing agency behind Gap’s ‘Better in Denim’ campaign—featuring Katseye—about that American Eagle ad.

Brands on Amazon, the world’s third largest platform for digital advertising after Google and Meta, now have an AI creative ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...