Data opens new doors for understanding customers and creating an incredible customer experience, and the analytics available today provide companies the opportunity to create sophisticated models ...

Don't leave your reps without backup. Speech analytics tools provide real-time analysis and deliver actionable insights during customer service and sales calls.

Predictive analytics powered by AI have the potential to change customer experience. These 10 companies show that it’s possible to predict the future and do it in a way that keeps customers ...

For example, is the customer a transactor or a revolver? While past behavior can inform campaigns, using it alone can limit the understanding of preferences that may have changed recently.

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.

Quantzig highlights how pharma companies are using customer analytics to retain customers.

The Snowflake Marketplace is an open marketplace for data, analytics and AI products. J.D. Power will continue to expand its offerings of datasets on the Snowflake Marketplace in the coming months.

That’s where in-store analytics come in. For example, “if a customer perceives that a line is over 7 minutes long, there’s a 70% chance they’re not staying in line.

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...