Consumer preferences are powerful, but limited. According to McKinsey's 2025 consumer outlook, 79% of consumers are trading ...

Lululemon (LULU) , famous for its luxury athletic wear, is suffering from a drastic change in customer behavior that's ...

Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers ...

Circana LLC ™ recently released its 40th annual "Eating Patterns in America" report, revealing how economic uncertainty and consumer resilience are reshaping food and beverage consumption patterns.

Traditionally, companies gather customer feedback and measure sentiment in a variety of ways, from surveys to satisfaction scores to support calls and focus groups. While these are important to ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today we are going to do a deeper dive into the most difficult, yet ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

It’s been a forgettable 2025 for Tesla (TSLA) so far, shaped as much by the chatter around its CEO as by the numbers on its ...

The conversation about personalized service has reached a crescendo of late. Treating people as individuals and aspiring to wow customers with a service tailored to their specific needs is sure to do ...

SUNNYVALE, CA, Dec 10, 2019 - (ACN Newswire) - - FirstHive today announced that it will begin deployment of its Intelligent Customer Data Platform as part of a pilot program aimed to help Avianca ...

Of the 2,500 reports, 1,900 are based on passengers refusing to comply with the federal face mask mandate on planes amid the pandemic Airline companies are turning to discipline in order to stop the ...