Ever since Elon Musk decided that limiting the number of tweets (or X’s) one could read was in our best interest, positive friction has been on my mind. What is positive friction and why does it play ...

Do you really know your customers? We’re all a service user, passenger, patient, tenant or customer of someone. We’ve traditionally defined customers as "people who pay money for goods or services," ...

As customer experience takes center stage, User Interface (UI) and User Experience (UX) design have become crucial elements in crafting engaging digital customers. Understanding the distinct roles and ...

BOSTON--(BUSINESS WIRE)--With financial services companies constantly seeking new ways to engage people, customer experience design can play a key role in energizing consumers and motivating them to ...

It's time for companies to rethink how they embed offers on the customer journey, focusing on fit, not frequency.

That’s a sentiment from Chad Best, SVP of Customer Experience and Operations at US furniture retailer Lovesac, that few would ...

Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage ...