Delivering exceptional customer experiences is no longer just a competitive advantage; it's a necessity. Enter customer journey orchestration, a strategic approach that has gained significant traction ...

At FSTEC, these C-suite execs shared their brand experiences with AI, kiosks and mining data. But, fundamentally, it's about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With any journey mapping project, you’ll always end up with a better understanding of your ...

Guy Nirpaz is founder of leading customer success platform, Totango. He authored Farm Don't Hunt—The definitive guide to customer success. In today’s cloud-centric, subscription-based economy, ...

With unlimited buying options and avenues for consumers to collect product information, the customer is more powerful than ever. The customer journey has long been a fascination for marketers. The ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI ...

Delivering an outstanding experience at every stage of the customer journey is the key to meeting customer expectations. As B2B marketers, the customer experience we construct relies heavily on ...

Today’s healthcare members will act on failure to meet their expectations, according to recent Forrester research, with 34% of dissatisfied customers changing health plans. Equipped with this ...

Complex construction projects can often leave clients feeling unheard and undervalued. In fact, it has been reported that 83% of customers will switch companies due to a poor customer experience. This ...

We interview Tomer Guriel (CEO and Founder, ezbob) and Yaron Shoshani (CTO, ezbob) on key questions around digitising SME lending. Guriel is the founder of ezbob and Shoshoni has been with the ...