Are your website visitors not convinced by your pricing page? After researching your competitors and understanding your target audience to set the best prices for your products or services, it can be ...

LONDON--(BUSINESS WIRE)--Zone pricing, unlike geographic pricing, enables retailers to segment their offerings into customized price zones developed considering local consumers' preferences, ...

Inflation has impacted almost every aspect of business in the past few years. From the cost of wholesale sourcing to hikes in resell rates, we're all struggling to find the right price for our ...

Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news. Since 2014, many states and municipalities ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...

There’s little question that higher education leaders have much on their minds at present: navigating the shifting dynamics of the public health crisis, bearing unanticipated cost burdens, tightening ...

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...