A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Did you know you could earn up to 1,300% ROI by using direct mail to market your business? Learn how to generate leads, orders, and sales with the power of mail. In our digital world, it's easy to ...

Think direct mail as a marketing tool is out of date? Think again! Discover why you should focus on designing and budgeting for direct mail marketing in your business. Fact: More commerce and wealth ...

Since the advent of the Internet, small business marketing teams have had to constantly update their efforts. Just 20 years ago, social media was in its infancy, traditional print advertisements were ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...