Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native ...

DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Google just introduced a new feature in Gmail called “Manage Subscriptions.” That sounds innocent enough until you realize it’s basically an unsubscribe control panel that makes it ridiculously easy ...

Most advertisers know that brand building is a gradual process, that they may have to invest years—slowly building awareness and steadily improving the perception of a company, its products and ...

CHANHASSEN, Minn.--(BUSINESS WIRE)--IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed a transaction supported ...

The nationwide slump in housing has forced many home-related products and service companies to completely reevaluate their new customer acquisition strategies, which is proving to be a boon for direct ...

NEW YORK--(BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 ...