Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

If you’re a marketing major, your digital portfolio can be the key to landing your first job or internship. But what should actually go into it? In this video, Professor Wolters walks through ...

Founder at ReDahlia & Entrepreneurs.ng. I work with entrepreneurs and aspiring entrepreneurs to start & scale their businesses in 30 days. Email marketing is highly effective and is still deployed to ...