Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

NEW YORK — In an airy conference room high above Manhattan, designer Sagi Haviv explained the difficulties of creating an elegant logo for the United States’ semiquincentennial. The first problem was ...

Goodreads just got its first-ever logo redesign, and it’s taking a page straight out of BookTok’s aesthetic catalog. Since the book tracking and reviewing platform debuted in 2007, it’s generally used ...

Cracker Barrel Had Good Reasons to Rebrand. but After Its New Logo Misfired, Here's What's Next Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel ...