Align content with different stages of a searcher's journey and leverage intent-based strategies for better SEO results.

Guide: How to effectively incorporate customer journey mapping into your marketing strategy A comprehensive customer journey mapping guide that helps you understand the role of digital transformation ...

A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.

While visual design and backend technology are good e-commerce investments, as a B2B technology executive with over 15 years of experience, I’ve learned that mapping the B2B buyer’s user ...

Here, executives and product leaders reveal what to do — and what not to do — to make user journey mapping worthwhile.

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

Capital One has long referred to itself as a tech company that happens to be int eh financial services industry. With its software business, it further validates it.

This Metric Is Key To Optimizing Your User Journey Across Touchpoints If you can ensure this one area is in tip-top shape, then your other analyses and adjustments can be much easier to complete.

To successfully untangle the user journey in DeFi, gamified experiences can be deployed to help end-users understand the innovative tools available and ultimately drive greater adoption.