According to the NFL, the entire virtual measurement process takes approximately 30 seconds, which saves around 40 seconds in ...

The NFL will use Sony’s Hawk-Eye technology to measure the line to gain as opposed to the chain gang this season.

The league has revealed it will be modernizing and increasing its use of technology when next season starts in September.

The league has used "Hawk-Eye's" Synchronized Multi-Angle Replay technology since 2021 to combine and synchronize gameday footage to assist with replays being looked at in the NFL's command center.

Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

The NFL will use Sony’s Hawk-Eye technology to measure first downs in games. The league made the announcement on Tuesday and said the Hawk-Eye technology will be used starting this fall.

The NFL announced it will use Sony's Hawk-Eye technology as its new primary system of measuring the line to gain during games, starting this year.

The first down measurement will be undergoing massive changes during the 2025 season. The NFL announced Tuesday a partnership with Sony’s Hawk-Eye technology as the new primary method for ...

The NFL announced it will use Sony's Hawk-Eye technology as its new primary system of measuring the line to gain during games, starting this year.

Hawk-Eye technology has most notably been used in soccer and tennis. On the pitch, the technology has been used to determine ...