According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an advertisement ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

It takes a brave brand to literally sh*t on its own products. The Drum’s in-house humorologist, Paddy Gilmore, believes Ikea ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Bud Light is back in the game. The controversial beer brand launched a teaser Thursday for what is promised to be a humorous Super Bowl commercial, marking a return to basics after a months-long ...

Dove adopted a different approach to make a splash around the hotly anticipated 50th anniversary special for “SNL,” which was watched by nearly 15 million viewers across Peacock and NBC. The marketer, ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

From the hit sitcom Friends to multiple Adam Sandler movies, Jennifer Aniston has been a comedy queen for decades. Now, she’s taking a page out of Ben Affleck’s book and getting into the funny ads ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...