A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you ...

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...

For decades, industrial success was measured through a narrow set of financial and operational key performance indicators ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Key performance indicators, or KPIs, are used to create or define a way to measure process performance. For safety and risk, that means processes related to the number of safety or risk incidents, ...

Understanding which Key Performance Indicators are important in your business is a good start. To make good use of your new understanding of KPI's you must know what the drivers are for those KPI's.

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...