A top-down analysis tends to be the easier option of the two. It requires for you to calculate the entire market and then estimate how much of a share you expect your business to get. For example ...

In this sample marketing plan competitive analysis, you would need to describe the product or service that you offer and how it stacks up against what the competition has to offer. Using the ...

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

A market strategist is a financial professional who uses factors like investor sentiment and technical data to predict the movement of asset classes.

Target market example For example, if you sell lawnmowers and maintenance, only a certain portion of the population will actually be interested in your products. They’ll probably be adult ...

Learn how to create a comparative market analysis (CMA) report for your real estate clients that provides value and showcases your expertise.

In this article, we’ll explain what a SWOT analysis is, show you some examples, and guide you on how to do one yourself. We’ll also discuss how to use the results to make better business ...

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Marginal analysis is a decision-making tool that companies use to evaluate the benefits and costs associated with making incremental changes to a business activity.