Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

Infiniti Research has announced the completion of their latest free downloadable article on how target market segmentation helped a retail company.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the release of their new market segmentation study on the manufacturing industry. A ...

By the first quarter in 2006, the signature product of Joyoung--the soymilk makers--alone have already surpassed the sales by Philips Home Appliances in the Chinese market. Contrary to its current ...

Market segmentation is widely used by industry to select the most promising target segment. Most organisations are interested in finding one or a small number of target segments to focus on. Yet, ...