The following 7 content marketing analytics tools will help you determine what’s working, what’s not, and what the ROI is on your content marketing efforts.

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.

• Marketing Automation Platforms: Analytics meets efficiency with platforms like Marketo or ActiveCampaign. These tools do more than automate repetitive tasks.

No list of marketing analytics tools can be complete without Google Analytics. It’s the staple of any digital marketing strategy because it’s so powerful and covers so many bases.

15 Top Digital Marketing Tools & Why We Love Them Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why they're trending.

You'll learn to apply industry-standard tools like Python, Tableau and Google Analytics to interpret and visualize data, communicate strategic insights and measure marketing performance. By the end of ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

The marketing major at Kellogg provides students with the customer behavior and marketing analytics tools needed to create lasting customer advantage. Learn more.

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...