For years, marketing in retail had been exclusively promotional and forced to live mostly within the four walls of a store. Today, brands looking to drive awareness, purchase intent and ultimately ...

CHICO — I had an enjoyable time visiting digital marketing agency Method Marketing this week. The performance-focused agency was founded in 2016 by Chief Executive Officer Wes McMahon, a Chico State ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

The success of viral marketing (through digital channels) demonstrates how this contagious concept can work through traditional marketing channels. To clarify, I am referencing to organic viral growth ...

There's no such thing as a constant in the world of marketing. The industry is constantly changing as consumer behaviors evolve. Therefore, marketing strategies need to change right along with the ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

According to a study conducted by the Urban Institute on Nonprofits and Charity, some 7,000 organizations in the U.S. are devoted to "bringing audiences together with live performers" in venues from ...

Social networking and media websites, such as Facebook, MySpace and YouTube, have proven their worth as effective marketing channels and been "incredibly successful" for Sports Interactive, says ...

It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your ...

Affiliate marketing has been around as long as the internet itself. The first generation of affiliate marketers mastered the art of article writing and link building to bring visitors to online ...