Most managers agree that planning a company's marketing activities sharpens their focus, makes the complexity of business operations manageable, and adds a dimension of realism to future plans ...

A marketing plan is a document developed by company leaders and marketing professionals to guide product development, pricing strategies, distribution channel choices and messaging campaigns. This ...

A marketing plan establishes the methods the company will use to accomplish these goals. A basic marketing plan also includes company goals for completing these tasks and reaching specific milestones.

A strategic marketing plan is more than an executive summary. Learn how to create an effective plan that drives your business forward now.

Preparation is the key to developing an effective marketing strategy for a company, product or service launch. These five steps can help you prepare.

When B2B marketing leaders start their annual planning, they often lack some critical input.

Not sure how to create your marketing plan for 2022? Follow these seven steps to make a marketing plan that will help you reach your goals quickly.

Plan an Internal Marketing Program Planning should begin by identifying the gaps between what the staff believes the essence of the business is, what management wants it to be, and the way ...

Content marketing strategy requires more than just quantity — it demands strategic planning and execution.