Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — ...

Flexibility in a marketing plan allows you to respond to problems and opportunities, but can also lead to chaos caused by lack of brand management. Creating a fixed marketing plan and then setting ...

Are you using a flawed approach to market your accounting firm? Do you understand the difference between a marketing plan and a business plan? Let’s start by erasing the confusion. Both are essential ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

A marketing plan is a document developed by company leaders and marketing professionals to guide product development, pricing strategies, distribution channel choices and messaging campaigns. This ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Brands that plan in silos miss opportunities, waste time, and fracture their customers' journeys. Today's business buyers shop across multiple channels and devices. To cut through the content clutter, ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its ...

There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a ...

Advisors have many options when it comes to marketing their business online. The key is choosing one that can maximize client recruitment and lead to achievement of a firm's strategic goals. Over 40% ...

Pam Didner B2B and Tech Marketing Consultant, Author, Speaker @pamdidner Pam Didner is a B2B and tech marketing consultant, writer, and speaker, and the author of Global Content Marketing and ...