AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

HubKonnect CEO Michael Koch introduces Hyperlocal Intelligence, a new AI category transforming how businesses engage ...

Manfredi joins Lionsgate from Apple TV+, where he served as a head of series marketing and oversaw campaigns for the 'The ...

Small businesses face a rapidly evolving digital landscape, with 2025 promising new challenges and opportunities. Staying ahead means more than just having a website—it requires a thoughtful approach ...

Digital marketing can be impactful regardless of whether a business is based at a brick-and-mortar location, operates on a hybrid model, or is conducted primarily through an e-commerce store.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.

Cause marketing can help businesses support social causes that align with their values and connect with customers.

As the Finger Lakes region continues to evolve, local businesses are finding new ways to connect with customers and stand out online. With 2025 on the horizon, understanding the latest digital ...

Home Business Small Business Marketing to Women Could Be a Business Owner’s Best Decision Women make the bulk of buying decisions on everything from food to cars, but just painting your product ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment.