Ad Exchanges Vs. Financial Exchanges Ad exchanges are not like financial exchanges. The stock market is a constant matchmaker in which a completely identical asset is traded over time. A share of GE ...

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GroupM made waves last week when Ari Bluman, chief digital investment officer for North America, said WPP Group’s media agencies will stop buying impressions in open auctions by the end of 2014. It ...

"Our brands shouldn't have to compete with mom-and-pop shops," said GroupM's Ari Bluman of the WPP division's decision to exit open ad exchanges by year's end.

Google loses ad tech monopoly trial, faces additional breakups Google plans to appeal as DOJ seeks to untether ad products.

Cost – Allstate’s main motivation to continue using open programmatic ad exchanges despite the risk of ad fraud.

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences in a quick and cost-effective manner.

Stack is making its programmatic ad exchange, BidMachine, available as an open source resource for mobile app publishers.

Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables ...

WPP's media buying unit GroupM will stop buying online ads from open ad exchanges entirely by the end of the year, according to its chief digital investment officer, Ari Bluman.