Many of the most popular, globally recognized brands have hidden designs in their logos that you may have missed. FedEx has ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

A TikToker revamped iconic logos. Now major brands are begging her to redesign theirs. Emily Zugay has over 884,000 followers on TikTok. "I graduated college with a degree in design and I redesigned ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Bisto Kids first appeared in 1919 as a boy and girl in ragged clothing who would catch the scent of the famous instant gravy on the breeze and longingly exclaim: “Ah, Bisto!” They continued to promote ...

SOUTH JORDAN — Choosing to give the Salt Lake Bees a brand "refresh" has turned out to be a pretty lucrative decision for the state's lone minor league baseball team. The team unveiled four new ...