When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

Profitability is determined by pricing and cost. Cost efficiency allows you to squeeze more profit while remaining competitive.

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Some brands are finding ways to protect profits while maintaining consumer trust, all without angering major platforms and ...

If you've ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you've checked an item's cost on Amazon, only to see it has changed hours later, you might have experienced ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...