Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

Creating marketing boards in Ghana could potentially boost food production by: - Stabilising Prices: Marketing boards can ...