A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When you treat O2C like a real product, you can turn launches from nerve-wracking cutovers into predictable, repeatable ...

Competitive advantage is touted as the key success factor for any business, but for a small business in the Ozarks, the process of bringing your advantage into focus takes time to fully develop.

Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new ...

In a blockbuster move to double down on its as-a-service sales and go-to-market strategy, Dell Technologies launched Project Apex Wednesday during its virtual Dell Technologies World Digital ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. There are several reasons a presale is worth your time ...