A product differentiation strategy that focuses on the quality and design of the product may create the perception that there's simply no substitute available on the market.

Product Positioning Strategy. Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services.

Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer ...

Innovation applies not only to your product development but also to your GTM strategy. Entrepreneurs should think about product and GTM strategies in parallel as they influence one another.

New product ideas are fragile plants. But with a solid product strategy, these fragile shoots will grow into a bountiful harvest.

Companies with a product-led growth strategy start with self-serve customers, then scale to enterprise buyers. But you don't have to ignore the self-servers.