After years of outsourcing to large, impersonal service providers, many are rediscovering the value of local, ...

Ford isn't disclosing how much it's spending on the company's first global marketing strategy since "Go Further" more than a decade ago. But it's "evergreen," said Lisa Materazzo, global chief ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

Explore 16 innovative tactics that infuse creativity and efficiency into your daily routine. This video uncovers smart tips ...

COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have been considering how best to position themselves, their products, and their services, ...

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer ...

Discover how Marketing EXIT supports businesses with ethical strategies for sustainable growth in the evolving digital ...

Overview TikTok drives viral reach; Instagram Reels ensures consistent views.TikTok suits brand awareness; Reels excels in ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Taking on manager duties without the title or pay? Learn to recognize quiet promotion, negotiate proper compensation and ...