News

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing ...
The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices ...
Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another attack by the U.S. Department of Ju ...
Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...
With Google rolling out AI Mode and Meta building its own AI search, the rules of discovery are changing fast.
W3era, a leading name in digital marketing, has unveiled its redefined brand focus as a performance-first Search Engine Marketing (SEM) agency, specializing in SEO and Google Ads solutions for global ...
AI agents are reshaping marketing, shifting focus from clicks to data quality, trust, reliability, and agent-driven sales for ...
Generative Engine Optimisation focuses on optimising website content specifically for AI search models that generate ...
Discover the difference between search marketing generalists and specialists. Learn how each role contributes to SEO and paid search success.
Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.