Social Media moves more quickly than the typical corporate strategy. This template will help your organization embrace social media as a branding tool while developing a comprehensive plan to protect ...

A social media marketing plan is vital to your overall customer marketing efforts. To expand your customer base, engage customers, and increase profits, build a social media plan. Here's how.

With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with ...

A well-developed social media marketing plan builds brand visibility, deepens customer relationships and contributes directly to business growth.

Create a social media content plan to increase user engagement, grow your following, and earn sales for your business.

Since social media is intended to be conversational, hospitals will also have to plan their response strategies, especially if dissatisfied social media users are voicing criticism about the hospital.

I was watching a cooking show when the inspiration hit for this #SoSocial column. I don’t cook, but it’s interesting just how much cooking and social media have in common. They both rev… ...

Many advisers consider themselves to be social media experts, but a closer examination of their practices shows there is room for improvement.