Social network marketing is basically any marketing done on social media platforms. It’s an essential tool for every entrepreneur today. Usually, paid ads are targeted at new audiences who aren’t ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis In ...

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When I’m not being a journalist and leaping wide clauses in a single bound or moving faster than a speeding cursor, I adopt my alternate persona: Mark Gibbs, mild-mannered consultant. Well, perhaps ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your ...

IMGCAP(1)]Information security gurus and marketing professionals are often at odds with each other in the business realm. Marketing used to be primarily a print and face to face business function, but ...

In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news.

The NFL is a year in to a new influencer marketing strategy that engages sports fans across four key verticals: music, fashion, gaming and fitness. Chief Marketer spoke with Ian Trombetta, the NFL’s ...