One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a ...

A target market is a specific group of people that you have determined to be desirable as part of your customer base. How you define that group will vary depending on the products and services you ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

A primary target market is the segment of a marketplace a business believes will give it the best chance to sell. A primary target market may not be the largest segment of a marketplace. For example, ...

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

A target audience is the group of people a business is directing their marketing toward — the people most likely to purchase a company’s products or services. However, this straightforward definition ...

Do you want to spend more time understanding your target audience? Actionable customer persona information is vital to both business owners and marketers. It’s nearly impossible to reach consumers if ...

Whether you’re just starting or growing your business, you need to know who your customers are and how to attract them. Without customers, your business has no chance of surviving. Where are you going ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

A target market is a group of customers with similar needs that forms the focus of a company’s marketing efforts. Similarly, target marketing involves tailoring the company’s marketing efforts to ...