Value propositions must be monitored. They should be an essential part of your innovation and product road-mapping effort. Here are three ways to recession-proof your value proposition.

Here are five signs that could indicate a weakness in your value proposition and some high-converting B2B sales techniques to combat them.

According to Deloitte, leading organizations are embracing AI as a partner in productivity, positioning it as a co-creator of business value. How to effectively and ethically do so is a question ...

It's the agreement, formal or unspoken, between an employer and employees about why an organization is an attractive place to work. Here’s what to do about it.

Given the pace of development in the past two years, Booyco Electronics CEO Anton Lourens says PDS technology is advancing its value proposition beyond the avoidance of accidents on mine sites.

Financial services provider One Family offers a range of ISAs and life insurance products. The firm, which is a mutual, employs around 450 people across its offices in Brighton and Peterborough.

"The development of both an oral and topical formulation of Ketamir-2 significantly expands our pipeline and enhances the value proposition of MIRA," stated Erez Aminov, Chairman and CEO of MIRA.