A good approach is to use YouTube Analytics to review performance of individual videos, and use a YouTube integration with Google Analytics to view the channel against other media in a given campaign.

Video playback health observation is a key feature of the available analytics; Bitmovin Analytics fully monitors video streams’ health in near real-time, including key performance metrics such as ...

Analytics reports in YouTube Studio will now show separate metrics for every video type.

Facebook has updated its 360-degree video publishing and analytics tools, with the launch of a navigational guide function, and new insights for the format.

However, Facebook confirmed that those bad metrics were just a bug. Apparently, that bug came about as Facebook was prepping for this larger overhaul of video metrics.

Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

To improve one’s video marketing, it’s vital to use video marketing metrics that show you how your marketing efforts are going.

When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention.

How the definition of what counts as a “video view” helps put into perspective many of the issues facing metrics in the big data world and how the media got the story wrong ...

The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads ...

Facebook Video Metrics for Non-Advertisers: YouTube Analytics for Non-Advertisers: Turkish Airlines' has outperformed the rest of its peers with its videos on YouTube.

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the iss ...