Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

Marketing is increasingly becoming more precise and analytical for accurate audience targeting. It also requires developing a unified customer journey map that covers the entire journey a user has ...

In an exclusive interview, American Airlines Chief Customer Officer Heather Garboden divulges how the company is building on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing professionals love buzzwords. Have you been asked about your ICP, or ideal client ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Dom Nicastro, editor-in-chief of CMSWire, sits down with Todd Unger, chief experience officer at the American Medical Association (AMA), to discuss strategies for customer experience (CX) and insights ...

Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI ...

Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying ...