Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Marc Andreessen, the founder of Andreessen Horowitz, notably stated that a business went through two stages: before product-market fit and after. This is very true, and getting to product-market fit ...

User growth is not product-market fit. It is easy to mistake customer growth for product-market fit. Growth is easy to buy, especially if you are lucky enough to raise a boatload of money based on ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...

The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial ...

Successfully developing products for global markets requires combining technical expertise, regulatory know-how, and a deep ...

Bringing biological plant health products to market might not be as time-consuming as their synthetic peers, but that doesn’t ...

The era of product-market fit is coming to an end. Rapid technological advancements once exclusively featured at industry conferences like CES are now in pockets or sitting on shelves, desks, and ...

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...