In a significant advertising deal, Amazon and Netflix are partnering to bring inventory from the streaming service’s ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 2 years old. Amazon AMZN AMZN announced a ...