Louis Vuitton and Taschen teamed up to create limited editions that evoke the Cup's high-tech sailboats, with covers made from actual sail fabric.

July 18, 2025 America’s Cup Finally Has a Coffee Table Book, and It’s a Work of Art Louis Vuitton and Taschen teamed up to create limited editions that evoke the Cup's high-tech sailboats ...

Social media influencers could snap up new “guest” spots on America’s Cup boats in radical changes to drive up interest in sailing’s blue riband contest.

The 38th America's Cup defender got ahead of the release of the official protocol with its annoncement of Naples as the next host city. The Cup stays in the Med.

WELLINGTON, New Zealand (AP) — New rules for the America’s Cup sailing regatta announced Tuesday have been described as a seismic moment for the historic event and the “boldest change in 174 ...

America's Cup to become bi-annual event as new protocol is a "move to modernise the oldest sporting trophy in the world".

New rules for the America’s Cup sailing regatta have been described as a seismic moment for the historic event and the “boldest change in 174 years of the Cup.” ...

Each 76-foot America's Cup boat will also carry a sixth “guest” crew member who could be a celebrity, influencer, media representative or sponsor. The America's Cup will now be contested every ...